Thinner? Sweeter? Do you think Marmite has lost a certain something recently?
People keep telling me ‘it’s just not the same’ so I started to investigate.
Being a Marmite lover myself I purchased a new jar. There was nothing to mark it out as any different and I really found it to be the same as usual. However, the small individual servings which are sold in our staff canteen are another matter. Definitely thinner and I’m certain it’s sweeter.
But Marmite Brand Manager Cheryl Calverley, was most insistent that there’s been no change in the recipe – even for the squeezy variety.
“The recipe for Marmite has remained the same and Marmite still has the same great loved and hated taste. The main ingredient of Marmite is brewer’s yeast, which as a natural product has an inherent variation in taste, and a range of consistency from thick to thin. Marmite in the glass jar is typically in the middle of this range, while squeezy Marmite is blended towards the thin end, however the taste profile is exactly the same as tested by both computers and people.”
Although not wishing to doubt this official guardian of the Marmite brand I was still a little suspicious. Had the health PC police perhaps affected the salt levels in our treasured spread?
Apparently makers Unilever do have a rather big brother sounding “salt reduction programme”.
“Unilever has a salt reduction programme in place and Marmite is included in this. Marmite is a strong tasting, concentrated spread of which salt is a key part of the taste profile, but used in moderation, Marmite can be enjoyed as part of a healthy balanced diet. A typical serving of Marmite is 4g, which provides 0.17g of sodium (which is the amount of sodium found in 0.33g of salt). Research shows that fans of Marmite eat it approximately 2.2.times per week, which equates to less than 2% of the recommended salt intake.”
So is it this programme that’s making the change? If you can taste a difference, let me know below.
Thanks to Vrog at Flickr for this adorable picture.