Paddington Bear has finally got with the script. No more marmalade, he’s turned to my mate marmite for his sandwiches.
A new ad campaign featuring the childhood favourite is out – catch it here!
Whether the squeezy version is sweeter or thinner is still up for debate.
But the duffel wearer isn’t the only one changing his habits. According to posh supermarket Waitrose, marmalade is also being ousted from the shelves by squeezy honey.
The move to squeezy follows the chain’s latest statistic showing that honey is now outselling marmalade by 25%.
So is it the marmalade that’s being replaced or is it just that anything squeezy is more popular in our lazy kitchen lives?