As promotional ideas go, this has to be one of the daftest but the picture appealed to my sense of the surreal so I bring it to you anyway.
This is what is being pushed as the first all-weather alternative to the 99 Flake.
It may look like a 99 Flake at first glance but is actually sausage and mash.
The idea being that summers are too wet and miserable for ice-cream.
Humm. I don’t know who comes up with these ideas. Jane Jones, Marketing Manager for Aunt Bessie’s, obviously has a tough job on her hands trying to convince people about this – particularly if temperatures rise.
But she’s putting a brave face on it: “Even in the welcome event of a heat wave, Aunt Bessie’s Mashed Potato in a cone is a tasty savoury alternative that is guaranteed not to melt down your sleeve in seconds.”
If you’re convinced by the idea, then Tuesday’s your chance to partake from a specially customised van to replace the traditional ice-cream vehicle.
The Mash Van will outside the food hall at The Trafford Centre, Manchester on 22nd April and serving Mash Cones from 11.30 am to 4.30 pm.
Please form an orderly queue, sigh.