Why get your kit off for tuna?

Of course it’s eyecatching. Naked celebrities with nothing to cover their modesty but large fish.

greta-fish-415x700But what’s it all about? Are we consumers so celebrity obsessed and in need of titillation that the only way to engage on a serious topic is to cavort naked? With dead sea life?

The actress Greta Scaachi (minus clothes, obviously) is widely quoted in just about every national newspaper; “We have to put a stop to this free-for-all plundering of the sea. At the rate we’re going, the sea will only be inhabited by worms and jellyfish in 40 years’ time.”

So together with showbiz chums Alan Rickman, Colin Firth and Sir Ian McKellen and restaurateur Tom Aikens she is reported to be at a private screening of The End of the Line film which forms part of a hard-hitting campaign urging us to think about the sustainability of fish – particularly the near extinct bluefin tuna.

The statistics are stark and scary;

* According to the UNFAO, about 70 per cent of our global fisheries are now being fished close to, already at, or beyond their capacity. – The Earth’s Carrying Capacity – Bruce Sundquist

* As many as 90 per cent of all the ocean’s large fish have been fished out. – WWF

* One per cent of the world’s Industrial fishing fleets account for 50 per cent of the world’s catches. – CNN

* Government subsidies of over $15 billion a year play a major role in creating the worlds fishing fleets.- WWF

* The global fishing fleets are 250 per cent larger than the oceans can sustainably support.- WWF

To borrow just a few “fish facts” from the campaign site.

To highlight the issue there’s also a screening of a film at various cinemas around the country (for some reason not Manchester) tonight to mark World Ocean Day.

And the campaign website provides plenty of information about how to check the sustainability of fish choices including a shareable widget and a pledge to sign up and claim your piece of ocean for the cause.

I like to think that, armed with some of the facts and some tools to make decisions, consumers mights be inspired to take action and demand more sustainable options at the fish counter.

But still, I thought I’d use the gratuitous naked celebrity shot just to be on the safe side.

Sign up or find out more about End of the Line here.

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