Bad Yelp review? No problem, tell the world!

Would you call into a cafe where the advertising told you they had ‘the world’s worst’ sandwich on offer? Seems reverse advertising might just be the way to turn that round and prove the reviewer wrong.

As restaurateurs get ever more twitchy about us food bloggers and the power of the review sites, it was refreshing to see this pop up in my twitter stream the other day.

I haven’t been able to track down the location of this particular food outlet – could well be abroad – but if anyone knows them, I’d love to know whether it’s resulted in an increase in customers.

A sense of humour and the opportunity to lighten up a bit goes a long way to persuade people that you’re worth a look. Far better approach than all those ‘don’t’ rules. Hope it catches on…….


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