Northern bakery creates Britain’s most expensive loaf – £30

Sarah Hartley

Roberts Royal LoafHow much?! Yes the Cheshire set now has a loaf to suit its tastes from Roberts bakery complete with fruity ‘jewels’ and a crust of real gold.

Each regal loaf costs the princely sum of £30 to produce – eclipsing the £21 Shepherd Loaf produced by Hobbs House Bakery in the Cotswolds, which was previously the most expensive in the country.

The limited edition bread – a sweet-tasting brioche, with Welsh butter from Castle Welsh dairy and Welsh water from Brecon Carreg – won’t be available down your local supermarket but you can enter online for a chance to win one.

MD Mike Braddock explains that the costly creation is all about some baby that’s due soon: “We believe all our bread is fit for a king – or queen – but this loaf is extra special.

“This is our way of toasting the new arrival that the whole country has been waiting for. We hope everyone who gets to try it agrees.”

Just 50 of Roberts’ royal loaves are being made to commemorate the birth of Wills and Kate’s first baby and registration is open now at to win one. Once the Duke and Duchess of Cambridge’s new arrival comes into the world, the first 50 names drawn at random from the entries received will each get a loaf.

All we need now is the royal cheese…………


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