Video viewers twice as likely to visit fast food restaurant after seeing an ad

If you ever wondered whether advertising actually had an impact on the things people choose to eat then this piece of research might give you a surprise.

Research from Videology found that video viewers are twice as likely than the average respondent to visit a fast food restaurant or quick service restaurant (QSR) after seeing an advert or promotion.

Perhaps less surprising, the survey of 1,259 people in the UK suggested that the lead-up to lunch was the ‘best time’ (if you’re an advertiser) to target these video viewers, as the group is 75 per cent more likely to get lunch from a QSR than non-video viewers.

See the full findings in this infographic at The Drum here.